---
title: Putting It All Together
summary: A 90-day roadmap, constraint-based prioritization, and the common mistakes that derail lead generation implementation.
est_minutes: 22
sort: 12
---

#### LESSON 1: The Complete 90-Day Implementation Roadmap

You cannot build everything at once. The key to successful implementation is the right sequence.

Build foundations first. Layer complexity later.

Here is the exact 90-day roadmap.

**The Implementation Phases**

Phase 1 (Days 1-30): Foundation. Build the core system that everything else depends on.

Phase 2 (Days 31-60): Optimization. Improve what you built in Phase 1.

Phase 3 (Days 61-90): Scaling. Expand volume while maintaining or improving economics.

Each phase builds on the previous phase. Never skip ahead.

**Phase 1: Foundation (Days 1-30)**

Goal: Build a minimum viable lead generation system that works.

Success Metric: Generate 50+ qualified leads with positive ROI.

**Week 1: Assessment and Planning**

**Days 1-2: Audit Current State**

Document where you are today:

- Current lead volume per month
- Current lead sources
- Current conversion rate
- Current CAC
- Current LTV
- Current LTV:CAC ratio

Identify gaps:

- No systematic lead generation
- No lead qualification process
- No lead scoring
- No nurture sequences
- No pipeline visibility
- Other

**Days 3-4: Define Target Metrics**

Set 90-day goals:

- Target lead volume per month (2-3X current)
- Target conversion rate
- Target CAC
- Target LTV:CAC: 3:1 minimum

Define ideal customer profile:

- Industry
- Company size
- Role/title
- Budget capacity
- Pain points

**Day 5: Create Implementation Plan**

Document exactly what you will build:

- Week 1: Assessment and planning (this week)
- Week 2: Assessment funnel
- Week 3: Lead scoring and routing
- Week 4: Email nurture sequences

Assign ownership:

- Project owner
- Content creator
- Technical implementer
- Budget owner

**Week 2: Build Assessment Funnel**

**Days 6-8: Create Assessment (Module 2)**

Build the qualification assessment.

Step 1: Define assessment questions (12 questions)

- Questions 1-3: Operational maturity (30 points)
- Questions 4-5: Readiness (20 points)
- Questions 6-7: Budget (20 points)
- Questions 8-10: Fit (15 points)
- Questions 11-12: Deep dive (15 points)

Step 2: Build scoring logic

- Segment 1 (0-30): Not qualified, route to free resources
- Segment 2 (31-60): Moderately qualified, route to B3 Course
- Segment 3 (61-85): Highly qualified, book call
- Segment 4 (86-100): Advanced, premium offer

Step 3: Write result pages (one per segment)

- Score and percentile
- What the score means
- Specific gaps
- Next step (the offer)

**Days 9-10: Set Up Assessment Tool**

Choose a tool:

- ScoreApp ($49-129/month), recommended
- Typeform ($25-83/month)
- HubSpot Forms (free with HubSpot)

Build the assessment in the tool:

- Questions configured
- Scoring logic set
- Result pages created
- Email gate before results
- CRM integration tested

**Days 11-12: Create Landing Page**

Write landing page copy:

- Headline: clear value proposition
- Subheadline: who it's for
- 3 benefits: what they'll discover
- CTA: "Take the Assessment"
- Trust signals: testimonials and logos

Build the page:

- Copy written
- Design implemented
- CTA prominent
- Mobile-optimized
- Page speed under 2 seconds
- Tracking installed (Google Analytics)

**Week 3: Build Lead Scoring and Routing**

**Days 13-15: Configure Lead Scoring (Module 6)**

Set up scoring in the CRM.

Fit Scoring (50 points max):

- Industry: target = 10 pts, adjacent = 5 pts
- Revenue: sweet spot = 15 pts
- Company size: sweet spot = 10 pts
- Role/title: decision maker = 10 pts
- Location: target = 5 pts

Interest Scoring (50 points max):

- Assessment completed: +10 pts
- Pricing page viewed: +15 pts
- Email link clicked: +2 pts
- Demo requested: +20 pts
- Add other actions

Time decay rules:

- Last 7 days: 100% of points
- 8-30 days: 75% of points
- 31-60 days: 50% of points
- 60+ days: 0 points

**Days 16-18: Set Up Routing Workflows**

Create routing automation.

Workflow 1: Hot Lead (51-75 points)

- Trigger: score reaches 51
- Action: assign to SDR queue
- Action: send Slack notification
- Action: create task, "Qualify within 48 hours"

Workflow 2: Priority Lead (76-100 points)

- Trigger: score reaches 76
- Action: assign to AE directly
- Action: send Slack + email + SMS alert
- Action: create task, "Contact within 1 hour"
- Action: send auto-response to lead

Workflow 3: Cold Lead (under 50 points)

- Route to nurture sequence
- No sales contact yet

Test workflows with dummy leads.

**Week 4: Build Email Nurture**

**Days 19-21: Write Email Sequences (Module 2)**

Create sequences for each segment.

Sequence A (Segment 1: 0-30 points):

- Email 1 (Day 0): results + free resource
- Email 2 (Day 3): educational content
- Email 3 (Day 7): case study
- Email 4 (Day 14): re-engagement
- Email 5 (Day 30): final touch + B3 offer

Sequence B (Segment 2: 31-60 points):

- Email 1 (Day 0): results + B3 course offer
- Email 2 (Day 2): why this matters now
- Email 3 (Day 5): case study + testimonial
- Email 4 (Day 10): objection handling
- Email 5 (Day 15): urgency + final CTA

Sequence C (Segment 3: 61-85 points):

- Email 1 (Day 0): results + book call
- Email 2 (Day 1): "When can we connect?"
- Email 3 (Day 3): case study relevant to their score
- Email 4 (Day 7): "Still interested?"
- Email 5 (Day 14): final attempt

**Days 22-24: Set Up Email Automation**

Configure in the email platform:

- Import email sequences
- Set up automation triggers (assessment complete leads to sequence)
- Add personalization tokens (name, company, score)
- Configure sending times
- Test all sequences with internal emails
- Verify links work
- Verify tracking works

**Days 25-27: Launch and Initial Traffic**

Go live:

- Assessment live on website
- Landing page published
- Email sequences activated
- Routing workflows active
- Tracking verified

Drive initial traffic:

- Email existing list: "Take our new assessment"
- Post on LinkedIn (personal + company)
- Share in relevant communities
- Run a small paid test ($500)

Target: 20-30 assessment completions in Week 4.

**Days 28-30: Phase 1 Review**

Measure Week 4 results:

- Assessments completed
- Average score
- Segment distribution
- Leads to sales
- Email open rates
- Email click rates

Identify issues:

- Traffic too low
- Assessment abandonment high
- Email performance poor
- Routing not working
- Sales not following up

Fix critical issues before Phase 2.

**Phase 1 Checklist**

Before moving to Phase 2, verify:

- Assessment funnel built and live
- Minimum 20 completions in Week 4
- Lead scoring configured in CRM
- Routing workflows active and tested
- Email sequences active and sending
- Tracking and reporting configured
- At least one qualified lead in the sales pipeline

If any item is unchecked, fix it before continuing.

**Phase 2: Optimization (Days 31-60)**

Goal: Improve what you built in Phase 1. Increase conversion rates and reduce costs.

Success Metric: 2X lead volume from Phase 1 with the same or lower CAC.

**Week 5: Traffic Scaling and Channel Testing**

**Days 31-33: Analyze Phase 1 Traffic Sources**

Review what worked, recording leads and CPL for each:

- Email to list
- LinkedIn organic
- Paid test
- Other

Rank by CPL and quality (conversion rate). Identify the best performing source.

**Days 34-37: Scale Best Channel and Add One New Channel**

Scale what works:

- Best channel: increase budget 2-3X
- Target: 50+ assessments this week

Add a complementary channel (Module 5):

- If email worked: add LinkedIn Ads
- If LinkedIn worked: add content + SEO
- If paid worked: add another paid channel

Budget allocation:

- 70% to the proven channel
- 30% to the new channel test

Week 5 Goal: 50+ assessments completed.

**Week 6: Conversion Rate Optimization**

**Days 38-40: Landing Page CRO (Module 11)**

Test 1: Headline clarity

- Control: current headline
- Variation: more specific headline
- Run for 2 weeks minimum

Test 2: Trust signals (if traffic sufficient)

- Add social proof above the fold
- Customer logos
- Testimonial with photo

**Days 41-44: Form Optimization**

Analyze assessment abandonment:

- Where do people drop off?
- Which questions cause friction?

Test: reduce friction

- Show one question per page
- Add a progress bar
- Reduce question count if abandonment is over 50%

Week 6 Goal: Improve landing-to-assessment conversion by 20%+.

**Week 7: Email Sequence Optimization**

**Days 45-47: Analyze Email Performance**

Pull metrics for each sequence:

- Open rate: target 40%+
- Click rate: target 10%+
- Reply rate: target 5%+
- Unsubscribe: target under 1%

Identify underperforming emails.

**Days 48-51: Test Email Improvements (Module 11)**

Test subject lines on the worst performers:

- Control: current subject
- Variation: personalized + curiosity

Test send timing:

- Split the list 3 ways
- Send at 9am, 1pm, 6pm
- Use the best time going forward

Week 7 Goal: Improve email open rates by 15%+.

**Week 8: Sales Process Optimization**

**Days 52-54: Audit Sales Follow-Up**

Measure current performance:

- Average response time (hours)
- Hot lead (76+) response time (hours)
- Qualification rate
- Show rate

Identify bottlenecks:

- Slow response time
- Poor qualification
- Low show rates
- Weak close rate

**Days 55-58: Implement Sales Improvements (Module 11)**

Priority fixes.

Fix 1: Reduce response time

- Implement a 1-hour SLA for priority leads
- Set up instant alerts
- Add a coverage plan

Fix 2: Improve first touch

- Write a better first contact script (personalized)
- Reference the assessment score and insights
- Offer specific value

Fix 3: Improve show rates

- Send a calendar reminder 24h and 1h before the meeting
- SMS reminder option
- Confirm the day before

**Days 59-60: Phase 2 Review**

Measure cumulative improvements.

Phase 1 (Day 30):

- Leads per month
- Conversion rate
- CAC

Phase 2 (Day 60):

- Leads per month (target: 2X)
- Conversion rate
- CAC (target: same or lower)

Calculate impact:

- Lead volume increase
- Conversion improvement
- CAC change

**Phase 2 Checklist**

Before moving to Phase 3:

- 2X lead volume vs Phase 1
- At least one channel scaled successfully
- Conversion rate improved 15%+
- Email performance improved
- Sales response time under 2 hours average
- CAC same or better
- Pipeline value 3X vs Phase 1

If any item is unchecked, address it before Phase 3.

**Phase 3: Scaling (Days 61-90)**

Goal: Scale volume while maintaining economics. Build infrastructure for continued growth.

Success Metric: 3X lead volume vs Phase 1, profitable CAC, automation in place.

**Week 9: Multi-Channel Expansion**

**Days 61-63: Add Second Major Channel (Module 5)**

Current channels (record leads/month for each):

- Primary
- Secondary

Add a third channel (complementary):

- Options
- Budget
- Target leads/month

Channel selection criteria:

- Reaches the same audience, different medium
- Can scale beyond current channels
- Fits within budget

**Days 64-67: Launch Third Channel**

Set up the campaign:

- Creative developed
- Targeting configured
- Tracking set up
- Landing page optimized for the channel
- Budget allocated

Initial test:

- Week 1 budget: 30% of planned monthly
- Monitor: CPL, quality, conversion rate
- Go/no-go decision on Day 67

Week 9 Goal: Third channel producing 20+ leads/week.

**Week 10: Automation Implementation**

**Days 68-70: Audit Manual Processes (Module 10)**

List everything still done manually:

- Data entry
- Lead assignment
- Email follow-up
- Meeting scheduling
- Status updates
- Reporting

Calculate the time cost: hours/month times hourly rate equals dollar cost. Prioritize automation (ROI over 3:1 first).

**Days 71-74: Implement Priority Automations**

Automation 1: highest ROI automation

- Tool
- Setup time (hours)
- Expected savings (hours/month)
- Status: complete or in progress

Automation 2: second highest ROI

- Tool
- Setup time (hours)
- Expected savings (hours/month)
- Status: complete or in progress

Week 10 Goal: Automate processes saving 40+ hours/month.

**Week 11: Forecasting and Optimization**

**Days 75-77: Build Pipeline Forecast (Module 8)**

Calculate baseline metrics:

- Average sales cycle (days)
- Average conversion rate
- Average deal size

Build the forecast model:

- Current leads per month
- Expected customers in 60 days
- Expected revenue

Set up the monthly forecast:

- Forecast template created
- Baseline metrics documented
- Update process defined (monthly)

**Days 78-81: Cost Optimization (Module 7)**

Calculate true CPL by channel, including ad spend + creative + team time + tools:

- Channel A true CPL
- Channel B true CPL
- Channel C true CPL

Optimize budget allocation:

- Cut: channels with CAC over LTV
- Maintain: channels with 2:1 to 3:1 LTV:CAC
- Increase: channels with over 4:1 LTV:CAC and capacity

Week 11 Goal: Forecast model built, budget optimized.

**Week 12: Scaling and Constraint Analysis**

**Days 82-84: Diagnose Scale Constraints (Module 9)**

Run the constraint diagnostic.

Channel Capacity Check:

- Not constrained (under 50% of volume)
- Approaching capacity (50-70%)
- At capacity (70%+)

Audience Saturation Check:

- Not saturated (frequency under 3)
- Saturated (frequency 5+)

Conversion Breakdown Check:

- Not breaking down (conversion stable)
- Breaking down (conversion down 20%+)

Identify the primary constraint.

**Days 85-87: Implement Constraint Solution**

If Channel Capacity:

- Add a new channel
- Geographic expansion
- Audience expansion

If Audience Saturation:

- Creative refresh
- Audience rotation

If Conversion Breakdown:

- Tighten targeting
- Add friction
- Improve qualification

**Days 88-90: Final Review and Next 90 Days**

Measure 90-day results.

Day 0 (Baseline):

- Leads per month
- Conversion rate
- CAC
- LTV:CAC ratio

Day 90 (Current):

- Leads per month (note the X improvement)
- Conversion rate
- CAC
- LTV:CAC ratio

Document learnings:

- What worked
- What didn't
- Unexpected insights

Plan the next 90 days (Days 91-180):

- Q2 goal
- Priority 1
- Priority 2
- Priority 3

**Phase 3 Checklist**

At Day 90, verify:

- 3X+ lead volume vs Day 0
- 3+ active channels
- Key processes automated (40+ hours saved)
- Pipeline forecast model built
- True CPL known by channel
- Constraint identified and solution planned
- Profitable unit economics (LTV:CAC over 3:1)
- Next 90-day plan documented

#### LESSON 2: How to Prioritize When You Cannot Do Everything at Once

The 90-day roadmap is comprehensive. But what if you have limited time, budget, or team?

Here is how to prioritize ruthlessly.

**The Constraint-Based Prioritization Framework**

Your primary constraint determines your priority.

**Constraint 1: Limited Time**

If you can only invest 5-10 hours/week, use this priority sequence.

1. Assessment funnel (Week 1-2). Use the template from Module 3. Use ScoreApp or Typeform for fast setup. Write 12 questions and 4 result pages. Time: 8-10 hours total.
2. Basic email sequence (Week 3). One sequence per segment (3 total), 3 emails each (not 5), using templates. Time: 6 hours total.
3. One traffic channel (Week 4+). Choose the easiest to execute. Organic LinkedIn if no budget, paid if you have budget. Time: 3-5 hours/week ongoing.

Skip for now:

- Multi-channel (do one well first)
- Advanced automation (manual is fine at low volume)
- Extensive CRO testing (implement best practices, don't test yet)

Minimum viable system: 20-25 hours total setup plus 5 hours/week maintenance.

**Constraint 2: Limited Budget**

If you have under $500/month budget, use this priority sequence.

1. Free tools (Week 1). HubSpot CRM (free), HubSpot Forms (free), HubSpot Email (free up to 2K contacts). Total cost: $0.
2. Assessment on a budget (Week 1-2). Option A: ScoreApp ($49/month). Option B: Typeform ($25/month). Option C: build in HubSpot Forms with manual scoring. Choose based on budget.
3. Organic traffic first (Week 3+). LinkedIn organic posting (free), content marketing (free except time), email existing list (free), SEO (free except time).
4. Low-cost paid when ready (Week 6+). LinkedIn Ads ($300/month test), Google Ads ($200/month test).

Skip for now:

- Expensive tools (Salesforce, Marketo, etc.)
- Multiple paid channels
- Premium automation tools

Minimum viable budget: $0-100/month (free tools plus a cheap assessment tool).

**Constraint 3: Limited Team**

If you are a solo operator or 2-person team, use this priority sequence.

1. Automate from Day 1 (Week 1). You can't manually handle volume. Use Zapier ($20/month). Automate lead capture, email sequences, and routing.
2. Simple assessment (Week 1-2). Don't overcomplicate. 8 questions (not 12), 2 segments (not 4). Focus on speed.
3. One channel maximum (Week 3-4). Do one thing excellently. Don't spread thin. Scale one channel before adding a second.
4. Aggressive automation (ongoing). Automate everything possible: meeting scheduling (Calendly), email sequences (HubSpot/ActiveCampaign), social posting (Buffer).

Skip for now:

- Complex scoring (use simple: assessment score only)
- Multi-channel (do one perfectly)
- Manual processes (automate everything)

Minimum viable team: 1 person plus aggressive automation.

**Constraint 4: No Existing Audience**

If starting from zero (no email list, no social following), use this priority sequence.

1. Build an audience asset first (Weeks 1-4). Before building complex funnels, focus on organic LinkedIn or content. Post daily for 30 days. Goal: 100 followers, 10 engaged.
2. Simple lead magnet (Week 2-3). Not an assessment yet (you need traffic). A PDF, checklist, or template is easier to promote and builds your email list.
3. Consistent content (Weeks 1-8). 3-5 posts per week minimum. Every post should educate and include a CTA to the lead magnet. Build your audience to 500+ before scaling.
4. Assessment when ready (Week 8+). Launch the assessment when you have traffic, 100+ site visitors/week minimum.

Skip for now:

- Paid traffic (won't convert with no social proof)
- Complex funnels (no traffic to justify them)

Minimum viable approach: build audience first, then convert.

**The Prioritization Decision Tree**

Match your primary constraint to its plan:

- **Time:** assessment + basic email + one channel. About 25 hours setup, 5 hours/week maintenance. Skip multi-channel, automation, and testing.
- **Budget:** free tools (HubSpot) + organic traffic. $0-100/month. Skip paid tools and multiple paid channels.
- **Team:** automate everything + one channel. Solo operator with aggressive automation. Skip manual processes and multi-channel.
- **Audience:** build audience first (weeks 1-8), then the assessment funnel. Skip paid traffic initially.

#### LESSON 3: How to Avoid the Most Common Implementation Mistakes

Most implementations fail not because of bad strategy, but because of predictable mistakes.

Here are the mistakes that kill implementation and how to avoid them.

**Mistake 1: Building Out of Sequence**

The problem: Building automation before having a process. Building multi-channel before having one profitable channel. Building advanced features before core functionality works.

Example: On Day 1, "Let's set up Zapier to automate lead routing." The problem is there are no leads to route yet and no routing logic defined. The result: you waste time automating nothing.

The rule: Always build in this sequence.

1. Manual process first
2. Prove it works
3. Document it
4. Then automate it

Never automate a broken process.

How to avoid: Follow the 90-day roadmap sequence exactly. Phase 1: build the core system manually. Phase 2: optimize. Phase 3: automate. Don't skip Phase 1.

**Mistake 2: Over-Engineering**

The problem: Trying to build the perfect system on Day 1. A 12-question assessment with 4 segments and 20-email nurture sequences and lead scoring with 50 variables and 10-channel acquisition. The result: nothing launches, and you are overwhelmed by scope.

The rule: Ship the minimum viable version. Improve later.

Minimum viable assessment:

- 8 questions (not 12)
- 2 segments (not 4)
- 3 emails per sequence (not 10)
- One traffic source (not five)

Get it live. Get feedback. Iterate.

How to avoid: For every feature, ask, "Do I need this to launch?" If no, cut it and add it later. For example: Need 12 questions? No, 8 is enough. Need custom design? No, a template is fine. Need 10 emails? No, 3 is enough. Launch fast. Improve fast.

**Mistake 3: Analysis Paralysis**

The problem: Spending weeks researching tools, comparing options, and reading reviews. Never making decisions. Never launching.

The rule: Good enough is better than perfect that never ships.

Tool selection rules:

- Need a CRM: HubSpot Free (decision made, move on)
- Need email: ActiveCampaign or HubSpot (pick one in 1 hour)
- Need forms: ScoreApp for assessments (decision made)

Don't spend a week comparing 15 CRMs.

How to avoid: Set decision deadlines. Tool decisions: 1-2 hours maximum. Content decisions: write the first draft and ship it. Design decisions: use a template, don't custom design. Bias toward action over analysis.

**Mistake 4: Ignoring Data**

The problem: Building funnels without tracking. Running campaigns without measuring results. Making decisions based on gut feel.

Example: Launching an assessment but not tracking landing page conversion rate, assessment completion rate, email open rates, or lead-to-customer conversion. The result: you can't optimize and don't know what works.

The rule: If you can't measure it, don't build it.

Required tracking (minimum), from Day 1:

- Google Analytics on all pages
- Form submission tracking
- Email open/click tracking
- Lead source tracking in CRM
- Conversion tracking (lead to customer)

How to avoid: Set up tracking before launching anything. Checklist before launch:

- Google Analytics installed
- Goals configured
- UTM parameters on all links
- CRM integration tested
- Test conversion recorded successfully

Don't launch blind.

**Mistake 5: Scaling Too Soon**

The problem: Increasing spend before proving unit economics. On Day 20, "Let's 10X our ad spend!" The problem is you haven't proven CAC is less than LTV yet. The result: you lose money fast.

The rule: Prove economics at small scale before scaling.

Required proof points:

- Minimum 20 customers from the channel
- CAC calculated accurately (true cost, not just ad spend)
- LTV calculated (not estimated)
- LTV:CAC ratio over 3:1
- Conversion rate stable over 60+ days

How to avoid: Run small budget tests first. Week 1-2: $200 test. Week 3-4: $500 test. Week 5-8: $1,000/month. Month 3+: scale if economics are proven. Never 10X budget without proving economics at smaller scale first.

**Mistake 6: Not Documenting Process**

The problem: Building the system in your head with no documentation. Six months later, "How does this work again?" Or a team member leaves and the knowledge is gone.

The rule: Document as you build.

Required documentation:

- Assessment scoring logic
- Lead routing rules
- Email sequence strategy
- Channel targeting parameters
- Optimization test results
- Automation runbooks

How to avoid: Create a simple Google Doc titled "Lead Gen System Documentation," with a section per component, updated as you build. It takes 10 minutes/week. By Day 90, you have complete documentation.

**Mistake 7: Stopping After Launch**

The problem: Launching the system, declaring victory, and moving on. Three months later the system is broken, with no optimization and no improvement.

The rule: Launch is the beginning, not the end.

Required ongoing activities.

Weekly:

- Review lead volume and quality
- Check email performance
- Monitor channel performance
- Fix broken elements

Monthly:

- Run a CRO test
- Optimize underperforming elements
- Review and adjust budget
- Update the forecast

Quarterly:

- Major system review
- Add new capabilities
- Scale working channels
- Cut underperforming channels

How to avoid: Schedule recurring reviews. Weekly: 1 hour performance review. Monthly: half-day optimization sprint. Quarterly: full-day strategic review. Put them in the calendar on Day 1.

**Mistake 8: Building Alone**

The problem: Trying to do everything yourself, content, design, technical implementation, analysis, and sales follow-up. The result: burnout and nothing gets finished.

The rule: Get help on non-core activities.

You should own:

- Strategy and prioritization
- Quality control
- Client interaction

You can delegate or outsource:

- Content writing (Fiverr, Upwork, $50-200/piece)
- Design (Canva templates or a Fiverr designer)
- Technical setup (freelance no-code expert, $500-1,500)

How to avoid: Budget $500-1,000 for help in Phase 1. Hire a content writer for email sequences, a designer for the landing page template, and a technical implementer for integrations. This saves 20-30 hours and accelerates launch.

**Mistake 9: Expecting Immediate Results**

The problem: On Day 15, "Why aren't we getting 100 leads/day yet?" Unrealistic expectations lead to giving up too soon.

The rule: Lead generation takes 60-90 days to hit its stride.

Realistic timeline:

- Days 1-30: build and launch (20-50 leads)
- Days 31-60: optimize (50-150 leads)
- Days 61-90: scale (150-300+ leads)

Why 90 days: you need time to build, time to test, time to optimize, and time for compounding.

How to avoid: Set realistic milestones. Day 30: 50+ leads, foundation built. Day 60: 150+ leads, optimized and working. Day 90: 300+ leads, scaled and profitable. Judge success on Day 90, not Day 15.

**Mistake 10: Not Celebrating Wins**

The problem: Hitting the Day 30 goal, not acknowledging it, and moving to the next thing. The result: team exhaustion and no momentum.

The rule: Celebrate milestones.

Celebration points:

- First assessment completion
- First qualified lead
- First customer from the new system
- Day 30 milestone hit
- Day 60 milestone hit
- Day 90 milestone hit

How to avoid: Plan celebrations in advance. Day 30: team lunch. Day 60: bonus for hitting the goal. Day 90: company celebration plus planning the next 90. Momentum matters.

**The Implementation Mistakes Checklist**

Avoid these mistakes:

- Don't automate before proving the process manually
- Don't over-engineer (ship the MVP first)
- Don't fall into analysis paralysis (make decisions fast)
- Don't ignore data (track everything)
- Don't scale too soon (prove economics first)
- Don't skip documentation (document as you build)
- Don't stop after launch (optimize continuously)
- Don't do everything alone (get help)
- Don't expect immediate results (90-day timeline)
- Don't forget to celebrate (acknowledge milestones)
