---
title: The One-Page Operating Plan Framework
summary: Build a first draft of your one-page operating plan using its seven essential components.
est_minutes: 6
sort: 2
---

This is the build module.

Everything in Module 01 was context. This is where the plan starts.

By the end of this lesson you will have a completed first draft of your one-page operating plan. Modules 03, 04, and 05 will sharpen three of the components into fully developed frameworks. But the structure gets built here.

**The Seven Components**

Your one-page operating plan has exactly seven components. Every one has a purpose. None is optional.

The components are: your business model statement, your target customer, your revenue model, your core offer, your operating priorities, your 90-day goal, and your key constraint.

You will build each one in your Module 02 download. Let me walk you through what each component means and what a strong answer looks like.

**Component 01: Business Model Statement**

Component 01 is the most important sentence in the entire plan.

The formula: We help [WHO] achieve [OUTCOME] through [HOW].

Every word in that formula matters. Who is a specific person, not a market segment. Outcome is a result they actually care about achieving, not a feature of your service. How is your specific method or approach, not a generic category.

If you cannot complete this sentence without using vague language, stop there. The vagueness is the diagnosis. Sharpening this sentence sharpens the entire business.

**Component 02: Target Customer**

Component 02 is one sentence that describes your ideal customer as a single person.

Not a demographic range. Not a market segment. One person.

The test is simple. Can you look at any individual and immediately say yes or no, this is or is not my customer? If not, your definition is too broad to be useful operationally.

Module 04 goes deep on this. For now, write your best current answer.

**Component 03: Revenue Model**

Component 03 answers the question: how does this business actually make money?

List your revenue streams. Name the pricing for each. Identify your primary stream, the one that if removed would most threaten the business.

Module 03 builds a full revenue model framework around this component. For now, list what exists.

**Component 04: Core Offer**

Component 04 is your primary product or service. Not everything you could sell. The one thing you are most known for and most optimized to deliver.

The format: Our primary offer is [NAME] which delivers [SPECIFIC RESULT] for [TARGET CUSTOMER].

If you have multiple offers, pick the one that most consistently delivers the most value for the right customer. Secondary offers can be documented separately. The one-page plan runs on the primary.

**Component 05: Operating Priorities**

Component 05 is where most operators either get this right or get it completely wrong.

Three priorities. This quarter. Numbered in order of importance.

The discipline is not in listing priorities. Anyone can list ten things. The discipline is refusing to add a fourth. Because when everything is a priority, nothing is. And your team has no way to know where to put their energy when three things compete for attention on the same afternoon.

Module 05 gives you a scoring system to select the right three. For now, write your best current answer.

**Component 06: 90-Day Goal**

Component 06 is the single measurable outcome the business is driving toward this quarter.

It requires three things. A number. A date. A clear definition of what done looks like.

"Grow revenue" is not a 90-day goal. "Close four new retainer clients by June 30th" is a 90-day goal.

If your goal does not have all three elements, it is a direction, not a destination.

**Component 07: Key Constraint**

Component 07 is the most honest thing on the entire plan.

Your key constraint is the one thing that is most limiting current growth or stability right now. Not a list of problems. The one constraint that, if removed, would unlock the most forward movement.

Operators who cannot name their constraint cannot fix it. They are working around something they have never identified.

Write it in one sentence. Be honest. No softening.

**Your Action Step**

Download the Module 02 worksheet below. Open your One-Page Operating Plan template alongside it. Work through each component using the worksheet to build your answers, then transfer them into the plan template.

A weak first draft is still a draft. That is the goal for this module. Modules 03 through 05 sharpen the three components that need the most precision.
