---
title: Multi-Channel Acquisition Strategy
summary: How to build presence across channels through phased expansion, smart channel selection, and integrated omnichannel systems.
est_minutes: 22
sort: 5
---

#### LESSON 1: How to Build Presence Across Channels Without Spreading Too Thin

The multi-channel dilemma is real.

One channel makes you vulnerable. Ten channels makes you ineffective. You need multiple channels for stability and reach, but you have finite time, budget, and attention.

The answer is not compromise. The answer is strategic channel selection and phased expansion.

Let's break down how to build a sustainable multi-channel strategy.

**The One-Channel Trap**

Many businesses start with a single channel that works and never expand.

Maybe organic social media drove your first 100 customers. Or referrals. Or one partnership. Or SEO. And because it worked, you kept doing only that.

This is dangerous for three reasons.

**Reason 1: Platform Risk**

Platforms change. Algorithm updates. Policy changes. Competitors flooding the space. What works today might not work tomorrow.

If 100% of your lead generation comes from one channel and that channel changes, your business stops growing immediately.

**Reason 2: Ceiling Effect**

Every channel has a ceiling. There are only so many people you can reach organically on LinkedIn. Only so many keywords you can rank for. Only so many referrals your current customer base can generate.

Single-channel businesses hit growth ceilings and cannot break through without adding channels.

**Reason 3: Customer Preference**

Your ideal customer is not on just one platform. Some are on LinkedIn. Some prefer email. Some listen to podcasts. Some search Google.

If you are only present on one channel, you are invisible to everyone who prefers a different channel.

Single-channel is a growth constraint disguised as focus.

**The Everywhere-At-Once Trap**

The opposite mistake is trying to be on every channel simultaneously.

You launch:

- Facebook ads
- Google ads
- LinkedIn ads
- SEO content
- YouTube channel
- Podcast
- Instagram
- TikTok
- Twitter
- Newsletter
- Webinars
- Events
- Partnerships

And nothing works because you are doing all of it poorly.

Here is what happens when you spread too thin:

**Problem 1: Inconsistency**

Each channel requires consistent presence to work. Posting once a week on Instagram does nothing. Publishing one blog post per month does nothing. Running ads for two weeks and stopping does nothing.

When you spread across too many channels, you cannot maintain consistency anywhere.

**Problem 2: No Channel Mastery**

Every channel has nuances. What works on LinkedIn does not work on TikTok. What works in paid search does not work in display ads. What works in email does not work in webinars.

When you try to run ten channels, you never develop deep expertise in any of them. You are a beginner everywhere.

**Problem 3: Resource Drain**

Content creation. Ad management. Community engagement. Analytics review. Optimization testing. Every channel requires time and money.

When you spread resources across too many channels, each channel is under-resourced and underperforms.

The everywhere-at-once approach creates the appearance of activity without producing results.

**The Right Approach: Phased Multi-Channel Expansion**

The solution is not one channel. The solution is not ten channels.

The solution is strategic expansion in phases.

**Phase 1: Master One Channel (Months 1-6)**

Start with one channel. Not the one you think you should use. The one where your ideal customer actually is and where you have either expertise or willingness to learn.

Invest 80% of your lead generation time and budget into this one channel until you achieve three things:

1. **Consistent performance**: You generate predictable lead volume month over month
2. **Positive ROI**: Your cost per customer is lower than your customer lifetime value
3. **Systematic process**: You have documented what works and can replicate it

Most businesses fail at multi-channel because they never actually master one channel first. They move to channel two while channel one is still broken.

Do not move to phase two until phase one produces consistent, profitable results.

**Phase 2: Add One Complementary Channel (Months 7-12)**

Once your first channel is producing predictably, add one complementary channel.

Complementary means it reaches the same audience through a different medium or at a different stage of awareness.

Examples of complementary channel pairs:

- LinkedIn organic + LinkedIn ads (same platform, different distribution)
- SEO content + Google ads (same intent, different timing)
- Podcast appearances + Email newsletter (same audience, different formats)
- Referral program + Partnership program (same trust-building mechanism, different sources)

The key is that channel two does not require learning an entirely new audience or message. It amplifies what is already working in channel one.

Invest 60% of resources in channel one (maintenance) and 40% in channel two (growth) until channel two also produces consistent, profitable results.

**Phase 3: Add Third Channel for Diversification (Months 13-18)**

Once channels one and two are both performing, add a third channel that diversifies your risk.

This third channel should ideally reach a slightly different audience segment or capture prospects at a different stage of the buying journey.

Examples:

- If channels one and two are both paid (LinkedIn ads + Google ads), channel three should be organic (SEO or content)
- If channels one and two are both bottom-of-funnel (search ads + retargeting), channel three should be top-of-funnel (brand awareness or education)
- If channels one and two are both digital (Facebook ads + email), channel three should involve human interaction (partnerships or events)

Resource allocation: 40% channel one, 40% channel two, 20% channel three.

**Phase 4: Optimize and Potentially Add Fourth Channel (Months 19+)**

By month 19, you have three channels performing. Most businesses should stop here.

Three well-executed channels provide stability, reach, and diversification without overwhelming your team.

Only add a fourth channel if:

- All three existing channels are at or near capacity
- You have additional budget and team bandwidth
- The fourth channel reaches a genuinely new audience segment you are not currently accessing

**The Phased Approach Principle**

Never add a new channel until the previous channel is producing consistent, profitable results that can be maintained with less than 50% of the effort it took to build.

This ensures you are building on success, not running from failure.

**How Many Channels Is Right for Your Business?**

The answer depends on three factors: business size, offer complexity, and team capacity.

**Small Business (Under $1M revenue, 0-5 employees):**

- Start with 1 channel
- Grow to 2-3 channels maximum
- More than 3 channels is unsustainable without hiring

**Medium Business ($1M-$10M revenue, 5-50 employees):**

- Operate 3-5 channels simultaneously
- Have dedicated ownership for each channel
- Can test new channels while maintaining existing ones

**Large Business (Over $10M revenue, 50+ employees):**

- Can operate 5-10+ channels with specialized teams
- Should maintain presence across all major channels relevant to audience
- Can afford to test emerging channels without risking core business

**The Rule: Your channel count should never exceed your capacity to execute each channel well.**

Better to dominate two channels than be mediocre in five.

**Channel Health Indicators**

How do you know if a channel is healthy enough to maintain while adding a new one?

A healthy channel has:

**Indicator 1: Predictable Volume**

You can forecast within 20% accuracy how many leads that channel will generate next month based on current activity and investment.

If lead volume is erratic month-to-month, the channel is not stable yet.

**Indicator 2: Positive Unit Economics**

Your customer acquisition cost through that channel is lower than your customer lifetime value, ideally with a 3:1 LTV:CAC ratio or better.

If the channel is not profitable, do not add another unprofitable channel. Fix the first one or kill it.

**Indicator 3: Documented Process**

Someone on your team (even if that someone is you) knows exactly how that channel works and can teach someone else to run it.

If the channel only works because of your personal involvement with no systems or documentation, it is not sustainable.

**Indicator 4: Scalability Headroom**

The channel has room to grow. You are not at ceiling yet. You could invest more budget or time and get more results.

If the channel is tapped out, adding another channel makes sense. If it is not tapped out, scale the existing channel before adding new ones.

Check all four indicators before moving to the next phase.

#### LESSON 2: Channel Selection Frameworks Based on Your Customer Profile

Not every channel works for every business.

Choosing the wrong channel is expensive. You waste time and money trying to make something work that was never going to work for your specific customer.

Here is how to match channels to your customer profile systematically.

**Framework 1: The Customer Research Question**

Before you choose any channel, answer one question:

"Where is my ideal customer already spending time when they are thinking about problems my offer solves?"

Not "What channels do I think are popular?"

Not "What channels do my competitors use?"

"Where is MY ideal customer?"

**How to Answer This Question:**

**Method 1: Ask Your Best Customers**

Interview 10 of your best customers. Ask:

- "Where did you first hear about us?"
- "What content were you consuming when you were researching solutions to [problem]?"
- "What platforms do you spend the most time on professionally?"
- "How did you evaluate whether we were right for you?"

Look for patterns. If 7 out of 10 say they found you through LinkedIn, LinkedIn is a high-probability channel. If 7 out of 10 say they were listening to podcasts about your industry, podcast strategy is high-probability.

**Method 2: Track Existing Lead Sources**

If you have been generating leads already, look at where they came from:

- Pull data from your CRM or analytics
- Which sources generated the most leads?
- More importantly: Which sources generated the highest quality leads (best conversion rate, highest LTV)?

High-quality lead sources deserve more investment even if volume is lower than other sources.

**Method 3: Observe Competitor Activity**

Where are your most successful competitors investing?

Not to copy them blindly. But if three competitors are investing heavily in LinkedIn content and all three are growing, that suggests LinkedIn is a viable channel for your market.

If competitors have tried a channel and abandoned it, that is also useful information.

**Framework 2: The Buying Journey Stage Match**

Different channels capture prospects at different stages of the buying journey.

Match your channel to where your ideal customer is in their journey.

**Awareness Stage (Problem-Aware, Not Solution-Aware):**

Prospect knows they have a problem but does not know solutions exist.

Best channels:

- Educational content (blog, YouTube, podcast)
- Social media (organic posts that educate)
- PR and media appearances
- Industry events and conferences

These channels build awareness that solutions exist without requiring the prospect to actively search.

**Consideration Stage (Solution-Aware, Researching Options):**

Prospect knows solutions exist and is actively researching options.

Best channels:

- SEO (they are searching for solutions)
- Paid search ads (they are searching for solutions)
- Comparison content ("X vs Y")
- Reviews and case studies
- Webinars and demos

These channels capture active research behavior.

**Decision Stage (Ready to Buy, Choosing Provider):**

Prospect has decided to buy and is choosing between specific providers.

Best channels:

- Retargeting ads (they visited your site)
- Email nurture sequences (they opted in)
- Sales outreach (they requested contact)
- Reviews and testimonials
- Free trials or consultations

These channels convert high-intent prospects.

**Your Channel Mix Should Cover Multiple Stages:**

If all your channels are decision-stage (retargeting, sales outreach), you have no top-of-funnel.

If all your channels are awareness-stage (blog content, social media), you have no conversion mechanism.

Ideal mix:

- 1-2 awareness channels (build audience)
- 1-2 consideration channels (capture research intent)
- 1-2 decision channels (convert ready buyers)

**Framework 3: The Resource Requirement Matrix**

Every channel has different resource requirements. Match channels to your available resources.

**High Time / Low Budget Channels:**

These channels require consistent effort but minimal financial investment.

Examples:

- Organic social media (posting daily)
- SEO content (writing and optimizing)
- Podcast appearances (pitching and appearing)
- Organic community participation (forums, groups)
- Referral program management

Best for: Businesses with more time than money, especially in early stages.

**Low Time / High Budget Channels:**

These channels require financial investment but can be outsourced or automated.

Examples:

- Paid ads (Facebook, Google, LinkedIn)
- Sponsored content and influencer partnerships
- Paid PR and media placements
- Event sponsorships

Best for: Businesses with more money than time, or businesses that have found product-market fit and want to scale quickly.

**High Time / High Budget Channels:**

These channels require both time and money.

Examples:

- Video content production (requires production cost + time to script/film)
- Events and conferences (booth cost + team time)
- Partnership programs (commission cost + relationship management time)

Best for: Medium to large businesses with dedicated teams and budgets.

**Low Time / Low Budget Channels:**

These channels require minimal resources but also typically generate lower volume.

Examples:

- Email marketing to existing list
- Customer referrals (passive, incentivized)
- Affiliate program (passive, commission-based)

Best for: Maintaining presence and extracting value from existing assets without major investment.

**Your Resource Constraint Determines Your Channel Options:**

If you have $500/month and 5 hours/week:

- Start with high time / low budget channels
- Rule out channels that require $5K+/month minimums

If you have $10K/month and 2 hours/week:

- Start with low time / high budget channels
- Hire or outsource execution

If you have neither time nor budget:

- You have a business problem, not a channel selection problem
- Fix your offer or your pricing before worrying about channels

**Framework 4: The Channel-Offer Complexity Match**

Simple offers work on simple channels. Complex offers require complex channels.

**Simple Offers ($0-$500, self-service, productized):**

These offers convert quickly with minimal human interaction.

Best channels:

- Paid ads with direct purchase
- Social media with direct links
- SEO with optimized product pages
- Affiliate marketing
- Email marketing with offers

The buying decision is low-risk and fast. Channels that create immediate action work best.

**Medium Offers ($500-$5K, may require consultation, some customization):**

These offers require some education and trust-building before purchase.

Best channels:

- Content marketing (build trust over time)
- Webinars (education + soft sell)
- Email nurture sequences (multi-touch)
- Paid ads to lead magnet to nurture to offer
- Strategic partnerships (trusted introductions)

The buying decision takes days to weeks. Channels that allow multiple touchpoints work best.

**Complex Offers ($5K+, high-touch, custom, relationship-based):**

These offers require significant education, trust, and often multiple stakeholders.

Best channels:

- Personal brand content (thought leadership)
- Podcast appearances and speaking
- Strategic partnerships and referrals
- Account-based marketing (targeted outreach)
- Long-form content demonstrating expertise
- Multi-step nurture with consultations

The buying decision takes weeks to months. Channels that build deep relationships work best.

**Match Channel to Offer:**

Do not try to sell a $50K consulting engagement through Facebook ads to cold traffic. The offer complexity does not match the channel.

Do not try to sell a $49 course through six-month email nurture sequences. The channel complexity does not match the offer.

The higher your price and the more complex your offer, the longer and more relationship-driven your channel strategy must be.

**Framework 5: The Competitive Density Assessment**

Some channels are saturated. Others are wide open.

**How to Assess Competitive Density:**

For each potential channel, research:

**Paid Channels:**

- What is the CPC or CPM?
- How many competitors are running ads?
- Are costs increasing or stable?

High CPC + many competitors = saturated channel

**Organic Channels:**

- How much content is being published?
- What is the engagement rate on competitor content?
- How difficult is it to rank or get visibility?

High volume + low engagement = saturated channel

**The Saturation Decision:**

If a channel is saturated:

- **Option 1:** Avoid it. Find less competitive channels.
- **Option 2:** Out-execute competitors with better creative, better targeting, or better offers.
- **Option 3:** Out-spend competitors if you have deeper pockets and better unit economics.

If a channel has low competition:

- This is either an opportunity (underutilized channel) or a red flag (channel does not work for this market).
- Test small before committing.

Do not assume low competition means easy wins. It might mean the channel does not convert for your audience.

**Putting the Frameworks Together: Channel Selection Decision Tree**

Use this decision process:

1. Where is my customer? (Research Framework)
2. What buying stage do I need to capture? (Buying Journey Framework)
3. What resources do I have? (Resource Matrix Framework)
4. How complex is my offer? (Offer Complexity Framework)
5. How competitive is this channel? (Competitive Density Framework)

Channels that pass all five filters are your highest-probability channels.

Start with the highest-probability channel. Master it. Then expand using the same framework.

#### LESSON 3: Integration Strategies for Omnichannel Experiences

You have multiple channels. Now you need them to work together.

Most businesses treat each channel as a separate silo. Different messages. Different offers. No coordination.

That creates a disjointed experience for prospects who encounter you in multiple places.

Here is how to integrate your channels into a cohesive system.

**Integration Principle 1: One Message, Multiple Channels**

Your core message should be consistent across every channel.

This does not mean identical copy. It means consistent positioning, value proposition, and brand voice.

**What Stays Consistent:**

- Your positioning statement (who you help, what problem you solve, how you are different)
- Your core offer and what it delivers
- Your brand voice and personality
- Your proof points (testimonials, case studies, results)

**What Adapts by Channel:**

- Format (video vs. text vs. audio)
- Length (LinkedIn post vs. blog article vs. podcast episode)
- Creative execution (how you say it, not what you say)
- Platform-specific best practices (hashtags, CTAs, posting frequency)

**Example of Consistent Message, Multi-Channel Execution:**

Core message: "We help B2B SaaS companies identify and fix the revenue leaks in their sales process."

- LinkedIn post (150 words): Short framework + case study result
- Blog article (1500 words): Detailed framework + multiple examples
- Podcast episode (30 minutes): Interview format discussing framework application
- Email sequence: Framework broken into 5 daily emails with one concept each
- Paid ads: One-sentence hook + case study stat + CTA

Same message. Different execution.

**Integration Principle 2: Channel-Specific Entry Points to One Funnel**

Each channel should have its own entry point, but all channels should feed into the same core funnel.

**The Hub-and-Spoke Model:**

Think of your assessment or lead magnet as the hub. Every channel is a spoke that drives traffic to that hub.

Example:

- LinkedIn content drives to the assessment
- SEO blog content drives to the assessment
- Paid ads drive to the assessment
- Podcast appearances drive to the assessment
- Partnership referrals drive to the assessment

All roads lead to the same conversion point. This creates consistency and allows you to optimize one funnel instead of five separate funnels.

**Why This Matters:**

If LinkedIn traffic goes to Assessment A, SEO traffic goes to Lead Magnet B, and paid traffic goes to Webinar C, you now have three separate funnels to manage, optimize, and measure.

If all traffic goes to one assessment, you have one funnel. Simpler. Easier to optimize. Better data.

**Channel-Specific Hooks, Universal Destination:**

You can customize the hook for each channel while maintaining the same destination.

LinkedIn hook: "Most B2B SaaS companies have at least three revenue leaks in their sales process. Take this 8-minute assessment to find yours."

SEO meta description: "Free sales process assessment for B2B SaaS companies. Identify revenue leaks in 8 minutes."

Podcast CTA: "If you want to find out where revenue is leaking in your sales process, take our free 8-minute assessment at [URL]."

Different hooks. Same assessment.

**Integration Principle 3: Cross-Channel Remarketing**

Prospects rarely convert on first touch. Most buying decisions require 5-7 touchpoints.

Use remarketing to create those touchpoints across channels.

**The Remarketing Sequence:**

1. **Touch 1:** Prospect encounters your content on Channel A (LinkedIn)
2. **Touch 2:** Prospect sees your retargeting ad on Channel B (Facebook)
3. **Touch 3:** Prospect receives your email on Channel C (email)
4. **Touch 4:** Prospect sees your content again on Channel A (LinkedIn)
5. **Touch 5:** Prospect clicks through to assessment
6. **Touch 6:** Prospect receives assessment result email
7. **Touch 7:** Prospect books call from email sequence

Each touchpoint reinforces the previous one. Multi-channel remarketing creates this reinforcement automatically.

**How to Implement:**

**Step 1: Pixel Tracking**

Install tracking pixels on your website from every channel you plan to use:

- Facebook Pixel
- LinkedIn Insight Tag
- Google Ads Remarketing Tag
- Twitter Pixel (if using Twitter ads)

**Step 2: Audience Segmentation**

Create custom audiences based on behavior:

- Visited website but did not opt in
- Started assessment but did not complete
- Completed assessment but did not book call
- Booked call but did not show up

**Step 3: Cross-Channel Remarketing Campaigns**

Run remarketing ads across multiple channels targeting the same audiences with consistent messaging.

Example:

- Someone visits your site from LinkedIn content
- They leave without opting in
- They see your Facebook ad the next day
- They see your LinkedIn ad two days later
- They receive your email if they are on your list
- Each touchpoint reinforces "Take the assessment"

This multi-channel reinforcement increases conversion significantly compared to single-channel remarketing.

**Integration Principle 4: Content Repurposing Across Channels**

Create once. Distribute everywhere.

Instead of creating unique content for each channel, create one piece of pillar content and adapt it for every channel.

**The Content Atomization Process:**

**Step 1: Create Pillar Content**

Write one comprehensive piece (blog article, video, podcast episode, report).

**Step 2: Break Into Micro-Content**

Extract key points, quotes, data points, and insights.

**Step 3: Reformat for Each Channel**

- LinkedIn: Key insight + context in 150-200 words
- Twitter: Key insight in 280 characters
- Instagram: Visual + caption with key insight
- Email: Full article or excerpt with link
- Paid ads: Hook from key insight + CTA
- YouTube: Video covering full article
- Podcast: Audio version or interview discussing article

One piece of pillar content becomes 10+ pieces of channel-specific content.

**Why This Works:**

1. Efficiency: You spend 80% less time on content creation
2. Consistency: Same message across all channels
3. Reinforcement: Prospects who follow you on multiple channels see consistent themes
4. SEO: Multiple pieces linking back to pillar content improves rankings

**The Repurposing Workflow:**

Monthly:

- Create 4 pillar content pieces (4 blog articles, or 4 videos, or 4 podcast episodes)

Weekly:

- Atomize one pillar piece into 10+ micro-content pieces
- Distribute across all active channels

This creates 40+ content pieces per month from 4 original pieces.

**Integration Principle 5: Unified Tracking and Attribution**

You cannot optimize what you do not measure.

If you run multiple channels but cannot tell which channel generated which customer, you cannot make intelligent budget allocation decisions.

**Multi-Touch Attribution Models:**

**First-Touch Attribution:** Credits the first channel that brought someone into your funnel.

Useful for understanding top-of-funnel performance.

Example: Someone discovers you through a LinkedIn post, later converts through email. LinkedIn gets credit.

**Last-Touch Attribution:** Credits the last channel before conversion.

Useful for understanding bottom-of-funnel performance.

Example: Someone discovers you through LinkedIn, later sees a paid ad and converts. Paid ad gets credit.

**Multi-Touch Attribution:** Credits every channel in the journey.

Most accurate but most complex to implement.

Example: Someone discovers you through LinkedIn (25% credit), downloads lead magnet through SEO (25% credit), receives email sequence (25% credit), converts through retargeting ad (25% credit).

**What to Track:**

For each channel:

- Traffic volume
- Cost per visitor (if paid)
- Opt-in rate (visitors to leads)
- Cost per lead
- Lead quality (conversion rate to customer)
- Customer acquisition cost
- Customer lifetime value
- ROI

This data tells you which channels to scale, which to optimize, and which to kill.

**Unified Dashboard:**

Build one dashboard that shows all channels side-by-side.

Do not review each channel in isolation. Review them as a portfolio.

Questions to answer:

- Which channel has the lowest CAC?
- Which channel has the highest LTV customers?
- Which channel has the best LTV:CAC ratio?
- Which channel is most scalable?
- Which channel requires the most time to maintain?

Invest more in channels that perform well on multiple dimensions. Cut channels that underperform on all dimensions.

**Integration Principle 6: Channel Sequencing**

Different channels work better at different stages of the customer relationship.

**Sequencing Strategy:**

**Stage 1: Awareness (Cold Audience)**

Best channels:

- Broad-reach organic content (social media, SEO)
- Paid ads with educational content (not direct offers)
- Podcast appearances and PR
- Events and speaking

Goal: Get on their radar. Build awareness that you exist.

**Stage 2: Consideration (Warm Audience)**

Best channels:

- Lead magnet campaigns
- Email nurture sequences
- Retargeting ads
- Webinars and demos
- Case studies and testimonials

Goal: Build trust. Demonstrate expertise. Show proof.

**Stage 3: Decision (Hot Audience)**

Best channels:

- Direct outreach (email or phone)
- Consultation bookings
- Free trials or assessments
- Limited-time offers
- Referral asks

Goal: Convert to customer.

**Stage 4: Retention (Customers)**

Best channels:

- Email (onboarding, education, upsells)
- Customer community
- Account management
- Exclusive content or perks

Goal: Retain and expand.

**Stage 5: Advocacy (Loyal Customers)**

Best channels:

- Referral program
- Affiliate program
- Case study features
- Testimonial requests
- Community leadership opportunities

Goal: Turn customers into promoters.

Each stage requires different channels. Map your channel mix to cover all five stages.

**Putting It All Together: The Integrated Multi-Channel System**

Here is what a fully integrated system looks like:

**Channels:** LinkedIn organic, LinkedIn ads, SEO blog, Email

**Integration:**

1. **One core message:** "We help B2B SaaS companies identify revenue leaks in their sales process"
2. **Channel-specific entry points:**
   - LinkedIn organic: Educational posts drive to the assessment
   - LinkedIn ads: Paid traffic drives to the assessment
   - SEO blog: Articles drive to the assessment
   - Email: Existing list drives to the assessment
3. **Cross-channel remarketing:**
   - Website visitors see ads on LinkedIn and Facebook
   - Assessment starters receive email follow-up
   - Email non-openers see LinkedIn ads
4. **Content repurposing:**
   - One monthly pillar blog article
   - Becomes 10 LinkedIn posts
   - Becomes 1 email newsletter
   - Becomes 5 LinkedIn ads
5. **Unified tracking:**
   - One dashboard showing CAC, conversion rate, and ROI by channel
   - Multi-touch attribution shows how channels work together
6. **Channel sequencing:**
   - LinkedIn organic = Awareness
   - Assessment = Consideration
   - Email sequence = Decision
   - Customer success emails = Retention
   - Referral program = Advocacy

The system is integrated. Channels reinforce each other. Prospects have consistent experiences. Data informs optimization.

That is multi-channel done right.
